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Marketing In The Hospitality Industry - How To Succeed In 2018

Published 17, Nov 2017

In this competitive digital age, it’s important to stay ahead of the curve. Your business could suffer if you don’t adapt to these new trends which could leave you in danger of falling behind your competitors. Whether you own a restaurant, a chain of hotels or even a popular theme park - it’s important to be aware of current marketing trends and how your business can massively benefit from adopting or even creating such trends. So, here’s how to succeed at marketing in the hospitality industry in 2018.

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Topics: hotel technology trends, marketing

5 Simple Coffee Shop Marketing Ideas (That Actually Work!)

Published 16, Nov 2017

In order to get more customers to your coffee shop, you need to create awareness of your coffee, your shop location, and your products. With a plethora of options to choose from and all your competitors doing the same, it’s super challenging to know what’s going to work and what’s going to be a waste of your time, energy, and money.

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10 Fundamental Hotel Safety Tips for Employees

Published 14, Nov 2017

You might not be part of the latest spy film in which a villain pretends to be a hotel contractor, beats up the security guy, steals his uniform, hides behind a vase of passing flowers he stole, and breaks into a hotel room claiming to be room service in the efforts to catch the good guy by surprise, wielding a revolver, but hotel security and safety is vital for employees and guests alike. When a guest arrives at a hotel, they want to feel relieved and safe after a long day of airport travel, a business meeting, a holiday away, or a road trip.

 

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Topics: Life @ Work

Introducing 2 Brand New Styles: Condor and Falcon!

Published 13, Nov 2017

At SHOES FOR CREWS (EUROPE), Ltd., we continually work to ensure that our slip-resistant footwear is updated, fresh, and the safest, most stylish shoe you can wear to work and back. We’ve just launched two incredible styles that all meet the OB certification requirements, according to the EN ISO 20347: 2012 slip-resistance standards. Two of our most popular styles just got updated. Have you seen the new and improved designs? Let's take a look at the new kids on the block.

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Topics: Gripping News

How To Be A Hostess With No Experience

Published 10, Nov 2017

A hosting position is a fantastic introduction to the restaurant industry. A beginner hostess gets to learn a lot about the running of a restaurant and how the various industry jobs connect together. While at first you might just be showing guests to an empty table, when you get into the swing of things you’ll be helping out the waiters with carrying drinks or clearing tables, or even helping the bar staff with filling the free fizzy drink refills. They seem like simple tasks but there are a lot of variables of the job you’ll need to pay attention to, rather than following the set rules all of the time.

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How to train staff on good customer service: Tips for managers

Published 09, Nov 2017

It doesn’t matter what type of establishment you’re in; whether it’s a hotel, supermarket or a restaurant, the impression the staff you’ve employed leave on the customers determines whether they’ll be returning, or whether they’ll be taking their business elsewhere. Essentially, the staff on the floor are the face of the brand and customers rely on them to receive assistance whenever they need it, so here’s how to train staff on good customer service: tips for managers.

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Topics: Workplace Safety Tips, Workplace Footwear, customer service

Mixologist vs Bartender: What’s The Difference?

Published 08, Nov 2017

Customers on the other side of the bar probably can’t tell the difference between a mixologist or a bartender - or some of them don’t even know a mixologist is a thing. Either way, they’re getting their well-crafted drinks served to them to help them enjoy their night out. Little do they know that there’s a major difference between the pair. With both terms being thrown around so frequently, which route should you take if you’re wanting to work behind the bar? So, let the battle commence. Mixologist vs bartender: what’s the difference?

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Topics: Workplace Safety Tips, Workplace Footwear, mixologist, bartender, bar

7 Things Every Event Safety Plan Should Include

Published 07, Nov 2017

Running an event soon? Have you thought of your event safety plan? Making sure your event runs smoothly may require a team of planners, chefs, caterers, waitstaff, bartenders, security personnel, as well as others. When an event goes mobile, it doesn’t mean health and safety should go out the window. Of course it’s more difficult to plan for unknown variables, but safety procedures should be put in place and well-documented. For every event, you'll need a documented safety plan, detailing the hazards and the ways you'll eliminate or reduce those hazards. 

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Topics: Workplace Safety Tips

What Causes Cashier Shoulder Pain and How Can I Prevent It?

Published 06, Nov 2017

From troublesome customers to foot fatigue, cashiers are on their feet all day in retail or sitting down in banks or supermarkets, which makes them susceptible to cashier back pain, foot injuries, repetitive strain injuries, and other common injuries. But some of the worst pain can happen when cashiers get a shoulder injury. What causes cashier shoulder pain and how can I prevent it?

 

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Topics: Life @ Work

How Much Do Digital Menu Boards Cost and Are They Worth It?

Published 06, Nov 2017

Technology is the way of the future and that means even fast-casual restaurants and others would do well to embrace trends. Whilst you don’t want so much technology in your restaurant that it looks like Times Square, Shibuya Crossing, or Piccadilly Circus - because customers will most likely be overwhelmed - a balance of having video-driven digital menu boards with static imagery will work well for any establishment.

 

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Topics: Life @ Work